GI Joe au cinéma

Producer Lorenzo Di Bonaventura said this about the highly anticipated live-action G.I. JOE movie: "I think we finally found a way into it. The guys making the decisions about whether to make a movie or not think Cobra and other aspects of the property are incredibly cartoonish. Their fear is that you would end up with a SUPER MARIO BROS. I understand that actually, because watching it, Cobra Commander has that funky mask thing, which cracks me up. I think it's goofy, but I think the idea of a guy named Cobra is really legitimate. So it's been an interesting process to get that thing off the ground, but we're about to start a script shortly. That could be an exciting one coming down the pike." Indeed.